This workshop introduces you to the basics of Marketing within the GEANT environment. We will examine the portfolio of GEANT services and how they are promoted by GEANT and the NRENs.
The workshop will narrow down on how to promote a specific GEANT service. eduGAIN will serve as our use case for setting up a Marketing campaign. We will examine how eduGAIN is currently promoted within the NREN community and we will discuss its marketing challenges.
This workshop will be interactive. Participants will have the opportunity to apply the content they have learned to the development of their own marketing campaign of eduGAIN in between the sessions